Demand Planning as Unique as Yourself

Demand planning team is using a whiteboard

Your business thrives because of its unique identity.
I provide demand planning consulting to a variety of businesses, each of which is special in its own way. Planning is so much more than a statistical calculation on a spreadsheet. It embodies key elements of your business, such as customer behavior and sales team motivation.

"An effective demand planning process is built around your special culture, and adapts to your way of doing things. Not the other way around."

I seek to understand the underlying behavior that drives product demand, and help you build a forecasting process tailored to your unique culture. In doing so, I will dramatically improve the accuracy of your demand plan, resulting in lower inventory and higher customer fill rate.


I will help you build an effective demand planning process, resulting in lower inventory waste and higher order fulfillment.  
Learn More About Me >>

My Recent Articles

Intersection of Relational and Technical Skills

How I Compare

Typical planning consultants are expensive


• Complex, lengthy engagements
• Large and expensive team
 Intimidating style
 Templated one-size-fits-all method
 Upsell you on other services

People First Planning provides demand plan consulting personalized for your business


• Simple fixes to your plan process
• Small team (it’s just me here)
• Dignified demeanor
• Personalized solution tailored for you

Demand planning software automates forecast, but does not fix people and process issues.


• Automates demand planning
• Algorithm based
 No support for people / processes
 Technical support only

People-Focused Approach to Demand Planning

My Process: Define Roles and Measure Results

Demand planners sharing ideas on a whiteboard

Define Cross-Functional Plan Team

Most issues in the demand planning process are due to teams not working effectively each other. The sales team is often frustrated with inadequate product supply. Similarly, manufacturing leaders struggle getting an accurate forecast of product demand. 

Together, we define a core project team comprised of key stakeholders for the existing sales and operations planning process. We define owners for each area of the planning process, and agree to a framework under which we share information. 

Transform Your Planning Process

First We Measure

I begin by measuring the forecast error of the existing demand planning process. I use standard metrics to calculate both forecast error and bias. Together with the team, we identify areas that contribute to forecast error. 

Then We Solve

Once we identify sources of forecast errors, we develop simple options for solving. It is often as simple as defining consistent rules, such as when we include the impact from a recent sales win into the demand plan. 

With a clear team and process, we are certain to increase the accuracy of the demand planning process. 

Example of My Work

Problem: Excess Inventory, Unfilled Orders

Inventory is spiraling out of control at a large industrial business, but customers are still waiting months for unfilled orders.

My Approach: Audit the Entire Plan Process

I learned how the sales team built the sales pipeline, and at what point in the sales cycle they declared wins.

I met with the planning team to see how they created the demand forecast. How did they include the sales pipeline? What tools did they use to spot trends?

The plant controller provided the production (supply) plan, as well as details of existing inventory that was near expiration.

My Findings: Multiple Issues Creating Errors

I identified a number of items that each added forecast error. 

Collectively, these errors created a production plan that was only 25% accurate. This created massive inventory levels for some products, while other products were constantly out of stock. 

Read the details in my Demand Planning Case Study >>

Collaborative Approach

How I Add Value

Assist in simplifying demand planning process

Design Transparent
Planning Process

The demand plan is often built in silos, with little coordination between the sales leaders and operations teams. As a result, there is no shared ownership of the demand plan, and no motivation to improve upon the planning process in future periods.

How I Help:

I partner with you to build an effective planning cycle, referred to as the sales and operations planning (S&OP) process.

We identify a working team, each of whom contributes critical elements of the final production plan.

I lead the team to develop a common framework of communicating components of the plan among the team, and establish process owners and controls for the planning process.

Build collaboration with demand planner

Build Collaboration
with Demand Planner

Because the demand planner role is highly analytical, employers often overlook the collaborative aspect of this role. A successful demand planner is perpetually facilitating dialogue with the sales team, plant controller(s), and business leadership.

How I Help:
We redefine the scope of the demand planning role in your business. Together, we ensure this role is granted a strong voice in supporting the demand plan going forward.When needed, I can serve as an interim demand planner as a means to establish appropriate process and controls in this function.
Savings from sales and operations planning process

Savings Potential

The effects of improved demand planning are spread across the business, yielding less inventory waste and higher customer fill rate. Because it is hard to quantify, many businesses don’t realize the cost of a poorly-executed demand planning process.

How I Help:
I measure the savings potential from a robust demand planning process, and partner with you to establish savings targets achievable with a formalized sales and operations planning process.I then execute a savings program that drives savings from the following:
  • Lower inventory waste
  • Reduced warehouse usage
  • Higher order fulfillment
  • Higher plant utilization

Dignity for All

My Promise to You

I will provide planning consulting services in a dignified manner

Collaborative Approach: Put People First

I founded People First Planning with the belief that collaboration is key to a sound planning process. I will design a process that assigns clear owners. Everyone from the sales team to the plant controller will know their role in the process. 

As your trusted partner, I will engage and motivate your employees to adhere to a planning process designed for your culture. 

I Will Always:
  • RECOGNIZE your uniqueness
  • LEARN your sales cycle
  • IDENTIFY customer order patterns
  • DISCOVER cause of forecast misses
  • DESIGN a plan process that works for you
  • VALIDATE forecast results
I Will Never:
  • FORCE a generic solution
  • MANDATE changes to your systems
  • STEREOTYPE you based on others
  • ASSUME a statistical tool can completely explain your business

Reduced Waste and Higher Sales

Why Demand Planning is Important

Reduce Inventory

I once had a manager who often said that inventory was evil. It cost to build, store, transport, and dispose. He recognized inventory management is a huge drag on company resources. 

In fact, it costs $20 per year to maintain $100 of inventory, as storage and handling costs are super expensive. It is estimated it costs $2 each time an employee touches inventory, and it costs even more when that inventory is transported between locations. 

"Inventory is Evil; it costs you to make it, it costs you to ship, it costs to store it, and it costs when you dispose of it"

Eliminate Expired and Obsolete Inventory

An average of 12% of all production is scrapped due to expired and obsolete inventory. For a business with $100 million in sales and 50% gross margin, inventory waste would represent an annual expense of $2.5 million. Effective demand planning can nearly eliminate expired and obsolete inventory, resulting in a dramatic improvement in inventory waste. 

Components of Inventory Carrying Cost Infographic
Customer fill rate shown by industry

Higher Sales

Across industries, the average customer fill rate is 95%. Said differently, 5% of all customer orders are delayed due to insufficient on-hand inventory. Many of these orders will get cancelled, as customers will elect to use alternate vendors. 

A robust demand planning approach will yield higher customer fill rate, resulting in fewer cancelled orders. By increasing customer fill rate even marginally, a business could potentially increase sales by 3-5%.